The Big Idaho® Potato Truck is on its 13th cross-country journey! It began in 2012 as a one-year campaign to celebrate the 75th Anniversary of the Idaho Potato Commission and became quickly apparent with its success that it would be more than a one-year occurrence, it literally became a big piece of pop-culture. It travels the country promoting the American Heart Association and American Diabetes Association certified Idaho® potato and its mission to help small charities in towns and cities with its A Big Helping program. Not to mention that people just want to have their picture taken with a 4-Ton Idaho® potato?
The Big Idaho® Potato Truck
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Berlin Airlift
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C-53 Beach City Baby
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Shopper Chopper
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